In my interview with the charismatic and knowledgeable Eric Spenske of Givaudan, we discussed some of the challenges facing sales professionals today as well as some of the ways to address said challenges. Here is what Eric had to say on the Challenges he himself...
Although we had to move our first meetup in Chicago to a virtual event, this provided us the ability to record our Q&A with Forrester analyst Mary Shea. With so much uncertainty, we obtained much advice and insights from her on Digital Selling success. Checkout...
A new study sought to answer the question from buyers: “Which content do you prefer to receive from a vendor you are interested in purchasing a solution from?”. The Gartner 2019 Buying Survey of over 1,300 buyers asked just this question and reveals the growing...
There is a distinct value gap between what buyers expect and what sellers deliver. Did you know … 21% of buyers said that their interactions with sellers are “low-value” 80% of sellers still predominantly pitch products and services Only 20% are focused on what...
Cloud Elements wanted to engage customers with a diagnostic, to help prospects and customers understand where they were on their current API integration capability. From Cloud Elements website, prospects now leverage the API Integration Capability Assessment tool...
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