In this interview with Pat Helmers on the Sales Babble podcast, Tom Pisello, the ROI guy, reveals the latest research on just how broken b2b buying is, and how sellers have a unique opportunity to jump in and be the heroes. Checkout the podcast here: Return on...
Buyers are currently challenged with a de-evolving purchase process. More stakeholders, more scrutiny and less budget means longer sales cycles and more decisions ending in “do nothing”. Sellers can help save the day, by proactively guiding prospects...
In this podcast, Ian Altman interviews Tom Pisello, the ROI guy and founder of the Evolved Selling Institute, about the predicted impending death of the B2B sales rep. We discussed what types of attributes are necessary for B2B sales reps to survive and thrive in this...
You’ve likely heard of lead scoring, but how about content scoring? See this new article in 60secondmarketer to check out the 3 C’s of content scoring and learn how it could be a valuable measure and method to optimize your sales content: How Content...
It’s not about how your solutions can save the day. It’s about making your prospect the hero in overcoming their challenges. See why Value Selling could be the missing Sales Enablement key you need to move your prospects from “stalled” to...
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