Insights

When Tragedy Strikes a Founder

Tom Pisello built Alinean, a consulting company which offered a set of tools to help salespeople express the value of picking their solution. The business was cruising with about half of its revenue coming from recurring licensing fees and the other half from...

The 3Cs of Content Scoring

You've likely heard of lead scoring, but how about content scoring? See this new article in 60secondmarketer to check out the 3 C's of content scoring and learn how it could be a valuable measure and method to optimize your sales content:...

Buyers Expect You to Provide a Business Case

I remember the first time I visited West Point like it was yesterday. I was still in high school, and a dear friend invited me to see her brother graduate. To make this even more special, I was lucky enough to hear the great communicator, President Ronald Reagan,...

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