Insights

FORBES – The 4Ps of Interactive Content

In today's buying cycle, sellers are tasked with providing valuable information on their solutions or services while addressing the concerns and needs of decision-makers. What was once a single decision-maker per company often expands to multiple decision-makers. To...

How to Differentiate Yourself in a Highly Competitive Market

Over the past decade I had the honor to interview and collaborate with the late Jim Ninivaggi many times. Jim was well known and respected for his work with SiriusDecisions, as Sales Enablement Practice Leader, and as the Chief Enablement Office for sales enablement...

When Tragedy Strikes a Founder

Tom Pisello built Alinean, a consulting company which offered a set of tools to help salespeople express the value of picking their solution. The business was cruising with about half of its revenue coming from recurring licensing fees and the other half from...

The 3Cs of Content Scoring

You've likely heard of lead scoring, but how about content scoring? See this new article in 60secondmarketer to check out the 3 C's of content scoring and learn how it could be a valuable measure and method to optimize your sales content:...

The views expressed and advice provided on the podcasts and in blog articles are those of our guests and do not necessarily reflect the opinions or recommendations of Evolved Selling Institute.