Insights

EVOLVER Spotlight: Hootsuite Social Media Maturity

Hootsuite wanted to help their prospects and customers better understand where they were on their social media journey, and what next steps they should consider to drive improvement. The key, to help customers answer: Where are you today? How do you compare? Where...

EVOLVER Spotlight: 6va – The business value of better ABM

EVOLVER Spotlight: 6va – The business value of better ABM Latane Conant, 6sense’s CMO wanted to separate her ABM solution from the pack, using tangible business value as one of the key differentiators. In order to get prospects to prioritize their challenges and...

“Death” By Power Point…

Has this happened to you? And what exactly IS It?   Have you ever thought about how your go-to visual aid could actually be what’s keeping you from closing deals? You might have great sellers with an awesome product to present, but somehow your sales...

Webinar: Why ROI / TCO Spreadsheets Don’t Work

Adoption, Scale, Reporting, Security, Intelligence … Just a few of the issues. How you can evolve your existing business value spreadsheets to create compelling, interactive tools that will help you improve adoption and scale your value efforts? Join Dan Sixsmith...

Create Togetherness – with Jeff Davis

I interviewed Jeff Davis, a sales and marketing alignment expert, author and international keynote speaker. We discussed his book: Create Togetherness: Aligning Sales and Marketing to Drive Revenue Growth, to provide practical tips to help you identify and begin to...

FORBES – The 4Ps of Interactive Content

In today's buying cycle, sellers are tasked with providing valuable information on their solutions or services while addressing the concerns and needs of decision-makers. What was once a single decision-maker per company often expands to multiple decision-makers. To...

The views expressed and advice provided on the podcasts and in blog articles are those of our guests and do not necessarily reflect the opinions or recommendations of Evolved Selling Institute.