Insights

EVOLVERS Spotlight: Lifesize TCO Calculator

Lifesize is a virtual meeting solution, and very much in need considering the new WFH and travel restricted environment. However, the market for video, tele and web conferencing solutions is very competitive, with several well known leaders that Lifesize needs to...

A Failure to Launch

Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. An email outlining the new product, services and messaging is easy to overlook, leaving many sellers unable to fully...

Gartner: The Growing Importance of Value Assessment Tools

A new study sought to answer the question from buyers: “Which content do you prefer to receive from a vendor you are interested in purchasing a solution from?”. The Gartner 2019 Buying Survey of over 1,300 buyers asked just this question and reveals the growing...

DPF: A New Acronym for Successful Selling in 2020

There is a distinct value gap between what buyers expect and what sellers deliver. Did you know ... 21% of buyers said that their interactions with sellers are “low-value” 80% of sellers still predominantly pitch products and services Only 20% are focused on what...

The views expressed and advice provided on the podcasts and in blog articles are those of our guests and do not necessarily reflect the opinions or recommendations of Evolved Selling Institute.