In this podcast, Ian Altman interviews Tom Pisello, the ROI guy and founder of the Evolved Selling Institute, about the predicted impending death of the B2B sales rep. We discussed what types of attributes are necessary for B2B sales reps to survive and thrive in this...
It doesn’t take long to find frustrated buyers, with a serious case of marketing overload and vendor fatigue. A recent research report from Gartner indicates just how much prospects are struggling with buyer journey friction. They currently spend two-thirds of...
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