According to a recent study by Smart Selling Tools, the average number of sales tools used by reps is 5, including CRM, online meeting tools and esignature, along with more advanced sales enablement, learning management, presentation and interactive tools.
Two thirds of the respondents spend $150 or more per user/per month on sales tools, a sharp increase from 2017’s survey, which had 66% spending less than $150 per rep.
The highest value and satisfaction is being driven by the investments in Sales Enablement versus the other tools like CRM, esignatures and meeting applications.
Click here to read their report: 2019 SalesTech Benchmark Survey (profile information required):
https://smartsellingtools.wishpond.com/2019-salestech-benchmark-survey/
