In an interview with the incomparable Mary Shea of Forrester, we discussed the changing climate of sales and sales enablement. One of the many topics she provided clear and valuable insight on was the seemingly steady merge of transacting and engaging both on and off...
Forrester research highlights significant B2B “last mile” issues, where sellers directly engage with customers. This according to Mary Shea, Principal Analyst for Forrester, as she co-presented with me at a breakfast presentation to a group of B2B marketing and sales...
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