Many of you have read her articles or watched her videos about sales technology. Nancy Nardin is the founder of the valuable sales tech resource site Smart Selling Tools.

I had the pleasure of interviewing Nancy for the EVOLVERS Podcast to discuss the sales technology landscape, exploring the best tools you can use to enable buyers, communicate and quantify value and capture expand selling opportunities. Here are just a few takeaways from this insightful interview…

    The 5 fundamental points for sales, according to Nancy:

  • Know who to call and why
  • How to engage and when
  • Why should they buy from YOU?
  • How to close
  • Self actualization of sales process

On how to ensure you are maintaining an emotional connection to your clients:

“Have good data… but you also want to keep good content in front of people who have purchased from us to remind them, because we forget. We get involved in the day to day, and we know the system’s working for us, but that emotional piece of it might start to fade, unless you’re reminded ‘Oh yeah, that’s right! We can do this and we can do THAT’ and so content help with that, if your clients are reading and engaging {with content}. “

Click here to hear the full interview:

https://open.spotify.com/episode/0zaZ0SHK5w7WAiRNP26Fz7

Emotional engagement is key!

Keep Evolving, EVOLVERS!

Until next time…

#salesenablement #sellingtools #salestools #salestechnology #salestech #salesautomation #salesperformance #interactivecontent #businessvalue #valueselling #buyerenablement