I had the pleasure of being interviewed by John Golden and the folks at Sales Pop.

Today, buyers are totally stressed out, with much uncertainty, budget lockdowns and constraints.

My interview: From Pitch to Purpose – Evolving with Value and Outcomes, is all about how to get sellers to transition more quickly from pitching products and services to selling with value. Instead of selling you have to become a concierge, helping prospects to understand the high cost of “Do Nothing” and the value/justification of proposed solutions is critical. And guiding them through a simplified buying process essential.

Listen to specific ways to meet the crisis and address this new value-focused digital selling challenge today:
https://salespop.net/negotiations/from-pitch-to-purpose/

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