Sales Enablement technology provides valuable opportunities for sellers to keep up with increasing demands and to scale as the business grows.

Tad Travis, Director at Gartner Research, is an expert in this area. He previously served as a customer success manager and application architect at Salesforce before spearheading the CRM sales research agenda at Gartner.

Through the years, Travis has seen both the supply and demand side of sales, discovering firsthand what sales technology is most effective.

I recently spoke with Travis and he identified three key challenges that Sales Enablement professionals face when selecting a sales technology solution.

Click here to check out the interview and article from MarTech Series – Marketing Technology Insights: