With the purchasing power moving from seller to buyer, buyers are becoming “Cold as Ice” meaning they are more in-control, cautious and economically-focused. So, what does this mean for B2B sellers?

Checkout the advice from the ROI Guy, Tom Pisello, in this Martech Advisor article:
https://www.martechadvisor.com/articles/sales-enablement/three-reasons-why-b2b-buyers-are-cold-as-ice