According to Forrester, a meager 10% of buyers report that sales reps are value-focused, with most still using a less-than-effective “product pitch.”

How do you transition from pitch to “purpose”?

The advice: Leverage the 3 buy buttons in the brain to improve your customer engagements and sales success.

https://www.mediafly.com/value-based-selling-how-to-increase-sales-and-differentiate-yourself-with-the-close-sales-methodology/