In today’s buying cycle, sellers are tasked with providing valuable information on their solutions or services while addressing the concerns and needs of decision-makers. What was once a single decision-maker per company often expands to multiple decision-makers. To address today’s skeptical and frugal buyers, sellers should drive personalized, value-based conversations with prospects.

This new article by Tom Pisello, the ROI Guy, explains how to advance beyond the traditional 4Ps of Marketing, to now leverage the 4Ps of Interactive Content, in order to successfully transition from static pitch to personalized value-based engagements.