Forbes asks how a sales team should approach a small client. We provide advice on a how one-size-fits-all doesn’t work when selling to smaller clients, and ways to fine-tune your messaging and outreach for smaller client engagement.

https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2019/06/28/how-should-a-sales-team-approach-a-small-client-follow-these-eight-expert-rules/#6e06752b3fcc