With a rugged chassis, global delivery, enterprise services and support, and industry-leading systems management and security solutions, Dell’s Rugged PCs are purpose-built for mission-critical applications.

But how do you convince customers that the higher price is worth it? You educate the buyer about the cost of outages and downtime, and you financially justify the additional cost against these business benefits and total cost of ownership (TCO) savings.

But this is easier said than done, so Dell leveraged Mediafly to help them build a credible business value story and cost justification model, and wrapping this into an easy to use interactive tool for customers and sellers.

From Dell’s website, users access the tool to compare current PCs with Dell rugged solutions, determining current TCO spend savings and incremental business value impacts.

Dell leverages the tool to fuel TCO oriented campaigns to economic-focused prospects and value-added, more consultative engagements.

https://dell.valuestoryapp.com/rugged/

#PC #rugged #b2b #sales #marketing #interasctivecontent #valuemarketing #valueselling #salesenablement #totalcostofownership #TCO #ROI #calculator #valuemanagement #businessoutcomes #outcomeselling #businessvalue #financialjustification #frugalnomics