Most Sales Technology focuses on readying sales reps for client engagements back-office, but It is now more important to shift your sales enablement focus for the “moment of truth”, empowering sellers in the engagement with a prospect.

Checkout this interview of Tom Pisello by Sales Tech:

https://www.salestechstar.com/interviews/salestech-interview-with-tom-pisello-chief-evangelist-at-mediafly/