Diego Passadore

I wanted to share an interesting story from the CLOSE Conversation Guide that helped a CIO of a multinational company with her internal sale.

The CIO was having a hard time getting a new project approved by a group stakeholders: they were putting all sorts of obstacles in the way, even though the project was essential to the business.

This CIO used the Loss of CLOSE Conversation guide: she said it was best to do nothing and she wanted to leave the meeting. But at that point, the stakeholders recognized that the cost of doing nothing was very expensive and that they really wanted to do the project. In that way, the CIO managed to raise the barriers to her internal sale.

I know there must be many other stories to share about the strength of LOSS!