I interviewed Jeff Davis, a sales and marketing alignment expert, author and international keynote speaker. We discussed his book: Create Togetherness: Aligning Sales and Marketing to Drive Revenue Growth, to provide practical tips to help you identify and begin to address your sales and marketing alignment issues. Jeff had some wonderful insight into growing and changing together.

On transforming as a team…

“I wanted to be really clear with sales and marketing leaders as well as CEO’s to help them understand when you take the steps to align these teams, you really are unlocking your revenue potential.”

“There are actually 2 transformations going on that we have to be cognizant of…
There is the transformation of what we need to do in. our individual functions, so we cannot sell the same way we did 3,5,10 years ago. And we also cannot market the way we did in the past.”

Listen to find out what the steps Jeff is speaking of are and see what they can do for you!



Keep evolving, EVOLVERS!

Until next time…