How do you best differentiate your solution in a very competitive new market? In this interview with Latane Conant, CMO for 6Sense and Nathan Jackson, CEO of Presentify (now a Mediafly company), we dive into the complete journey of how 6sense was able to reimagine...
We were lucky enough to interview Scott Santucci a short while ago, and he is ever the protagonist! (In a good way, of course!) Scott sees things in a way that forces success, change, and forward movement. He had a lot of insight into the future of Sale Enablement as...
B2B selling was already going virtual, a trend that was instantly accelerated by the crisis. As we interviewed Mary Shea PhD, Principal Analyst of research firm Forrester to kickoff our annual EVOLVE 2020 Mediafly customer event, she gave us a unique perspective on...
Technology buyers are struggling through the crisis to make necessary purchase decisions, having to gain consensus from a larger group of stakeholders, executives who are now more directly involved in decisions, and a cross-functional COVID committee now scrutinizing...
How much are leading companies accelerating their sales enablement programs and what are they launching to outperform in this digital and remote selling environment? Checkout this on-demand session from our EVOLVE 2020 event with host Andrew Miehl (Chief Customer...
The Evolved Selling Institute is proud to announce that founder Tom Pisello, “the ROI Guy”, has been inducted into the Sales Hall of Fame. He joins incredible sales leaders, authors and analysts, and is excited and humbled to join such an incredibly...
Due to the current crisis, sales reps are facing a new set of challenges due to the economic uncertainty. A recent LinkedIn survey of more than 500 sales professionals indicates: 51% of customers are experiencing budget cuts. 45% of specific industries they sell into...
In this interview we spoke with the wonderful Tanya Kunze, CEO of SWIFT Coaching, on how to optimize sales performance through self-awareness, neuroscience, seller and customer profiling. One of my favorite take-aways from this interview was Tanya’s insight on why...
The Forrester Wave™ Sales Content Solutions, Q3 2020 report has been released, and it contains some significant findings to help guide your sales enablement transformation. For those who haven’t yet leveraged a Forrester Wave report, these unbiased assessment reports...
How can you help buyers navigate the complex B2B purchase journey? Providing the right content, tools and intelligence is required, to help facilitate the decision making committee of your prospect to reach consensus, and better communicate and quantify business value...
So many sellers still go in and ‘pitch’ we really need to get them to ditch that pitch and tell a story around the value, while also quantifying the value… I was honored to appear on the Future Proof Selling Podcast with Steven Norman to discuss what selling...
Earlier this year, B2B sales teams ran into the Mack truck of the pandemic economy. Amidst the adversity, lessons on the digital future of B2B sales are emerging. But how do you sell when budgets are frozen? Checkout our ROI selling discussion with Jon Reed, featured...
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