Gregg recently joined Citrix as the Global Head of Value Engineering, chartered to build a worldwide team to help prospects and customers assess the business value of running on Citrix technology. In this interview, we discuss his challenges launching this new...
I was shadowing a virtual meeting last week and it was quite typical. The seller was walking the prospects through the corporate presentation deck:the agenda, who we are, here are our customers … you know the one. I watched the prospects via their video feeds, and...
When I was a performance driving instructor, we used mnemonics to help our students remember the most important elements of how to go faster and keep the shiny side up. When it came to taking a corner, the advice we gave to students on how to best handle a turn was...
I was interviewing a leading CPG sales enablement leader recently about the impact of the crisis on their business. Sure, the lockdown had crushed their restaurant and bar business, but on-line and store sales were making up for the shortfall. Indeed, sellers weren’t...
How do you develop and successfully launch a new Assessment Tool for your prospects and customers? This was the question we posed to Colin Fenn, Senior Director of Enterprise Value at Hootsuite. In this interview, conducted as part of the Forrester / SiriusDecisions...
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