Sales and marketing teams are notoriously difficult to work together although they share the same ultimate objective of converting customers. In fact, one of the key elements that make a business successful is getting marketing and sales departments to share goals and ideals while working together to attain those objectives.

The successful alignment of sales and marketing means that one department can capitalize on the groundwork the other lays. Thus, where marketing interacts with consumers and builds up their expectations, the sales team can take that hype and turn it into closed sales.

Fourteen members of Forbes Business Development Council cover some of the methods that a business can employ to align the goals of their sales and marketing teams to turn them into a real force in the industry.

Checkout the alignment advice here:

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